We are seeking an experienced and results-oriented Digital Performance Manager to drive our digital marketing efforts, optimize campaign performance, and ensure our website and ads is a high-performing lead generation platform. This role is instrumental in managing online campaigns, improving website functionality, and enhancing SEO strategies to attract and engage potential buyers and investors.

Key Responsibilities:

Digital Campaign Strategy and Execution:

• Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and programmatic channels.
• Use data-driven insights to refine targeting, creatives, and bidding strategies for maximum ROI.

Website Management:

• Oversee the company website’s performance, ensuring functionality, responsiveness, and alignment with marketing goals.
• Collaborate with developers, designers, and content teams to update and maintain the website, ensuring a seamless user experience.
• Regularly monitor website performance metrics (e.g., load time, uptime, traffic) and address technical issues promptly.

Search Engine Optimization (SEO):

• Develop and implement an SEO strategy to improve organic search visibility and website traffic.
• Perform keyword research, on-page optimization, and content improvements to enhance search rankings.
• Conduct link-building initiatives and monitor backlinks for quality and relevance.

Performance Monitoring and Reporting:

• Track, analyze, and report on campaign and website performance metrics using tools such as Google Analytics and Search Console.
• Provide actionable recommendations to improve digital performance and achieve business objectives.

Lead Management and Conversion Optimization:

• Ensure campaigns drive high-quality leads and work with the sales team to align on lead tracking and management.
• Optimize landing pages and user journeys to improve conversion rates.

Budget Management:

• Allocate and manage digital advertising budgets efficiently to maximize ROI.
• Conduct cost-benefit analyses to ensure effective use of resources.

Trend Analysis and Innovation:

• Stay updated on digital marketing trends, platform updates, and industry developments.
• Experiment with new strategies and tools to maintain a competitive edge in the market.